According to the World Federation of Direct selling Association (WFDSA) direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers.

An important component of Direct Selling industry is Multilevel Marketing. It is also referred to as a network marketing, structure marketing or multilevel direct selling, and has proven over many years to be highly successful and effective method of compensating direct sellers for the market and distribution of products and services directly to consumers.

Source: Wikipedia (http://en.wikipedia.org/wiki/Direct_selling)

Based on research undertaken by the WFDSA, people choose direct selling for the following reasons
• Direct Selling is a good way to meet and socialize with people
• Direct Selling offers flexible work schedules
• Direct Selling is a good way to earn extra income
• Direct Selling is a good way to own a business
• Earnings are in proportion to effort
• It is the next Wellness Trillion dollar Industry